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CONTACT
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04:03
Testimonial-Style Paid Search/Social Campaign/Commercial for Welcome Homes
MY ROLES: - Creative concept development - Storyboarding - Scripting (talking-point identification) - Customer identification (casting) - Location scouting - Props & styling - Post-pro art direction - Campaign strategy, tracking, and management
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01:01
Paid Social Launch Campaign/Commercial for UpDog Dates Dating App
MY ROLES: - Creative concept development - Storyboarding - Casting - Location scouting - Props & styling - Animal handling - Post-pro art direction - Sourcing of freelancers (cinematographer, editor, models/subjects) - Campaign strategy, tracking, and management - Product development (marketing lead for UpDog Dates)
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00:59
TUMI x The Guggenheim - Fragrance Launch Event Recap
MY ROLE: - Pre-production setup - Post-production art direction
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01:01
Brand & Founder Introduction Video - Consumer- and Investor-Facing for Summer - Hulu Spot
MY ROLES: - Creative concept development - Lighting & camera setup - Storyboarding - Scripting - Casting - Song choice and licensing - Directing - Location scouting, booking & styling - Prop/costume acquisition & styling - Post-pro art direction - Lower-third graphics - Campaign strategy, tracking, and management on Hulu and all social platforms
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01:44
Brand Introduction/Brick-and-Mortar Opening Promo - Now You're Clean
MY ROLES: - Creative concept development - Storyboarding - Scripting (talking-point identification) - Customer identification (casting) - Props, set design, styling - Post-pro art direction - Campaign strategy
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02:24
Short-Term Rental Home Launch - Airbnb Promotion
MY ROLES: - Set and furnishing - Production - Styling - Art direction - Music selection and mixing - Campaign management and monitoring
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00:48
Holiday Greeting - Brand Aesthetic Content for Summer
MY ROLES: - Styling - Props - Set design - Art direction - Pre-production and travel coordination - Production - Editing for socials
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01:27
Design Dialogue Edition for Welcome Homes - Social Series
MY ROLES: - Series concept development - Storyboarding - Production - Lighting - Editing direction - Organic reach strategy
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01:10
Testimonial-Style Organic Social Campaign for Welcome Homes
MY ROLES: - Creative concept development - Storyboarding - Customer identification - Location scouting - Props & styling - Editing - Post-pro art direction - Campaign strategy, tracking, and management
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